Is to sit in on a design planning session with the folks at Bugaboo. I pinky promise I won’t say anything, or eat anything, or even look at anyone directly in the eye. I just genuinely want to know whats going on in there. I want to be able to pinpoint that *exact* point where these design geniuses, the people with the inside edge on style, take that step from “Fabulous” to “I must have misheard you, you want to do what now?”. 

Because Bugaboo have had lots of design stars. Their Paul Frank special line still nets 150% to 200% over original retail if you are lucky enough to find them. The Missoni line, despite being released in the middle of the Bee-Front-Wheel-Armageddon of 2011, was pretty gorgeous. But then, they also are responsible for the horror that is the Bas Kosters Bugaboo…

Tell me, would you put your gorgeous squishy soft newborn in the middle of that? 

And today, while still sleepy eyed and totally unprepared, I opened my email to find three separate readers alerting me to this newest Bugaboo Special Edition: 

Oh and this one. 

Oh wow, is that neon….ummm… coral? And to use it on plastics!

This little baby can be yours exclusively through Nordstroms, for $1059. Of course, if you are looking for a Bugaboo that almost no one else has you might want to just stick with the regular ‘off the rack’ color combination. At this point with Bugaboo releasing about 25 “Special Editions” a year, they would do well to remember the old adage: when everyone is special, no one is.